As part of the Professional Digital Product UX/UI Design course I was presented with the challenge of creating a solution from the question: "How can we enrich culture in our living areas?".
This was an individual project within the course, so I decided to focus on promoting Community Interaction through Literary Culture in Urban Residential Areas. This approach acknowledges the power of literature in connecting people and emphasizes the importance of community interaction in strengthening these bonds.
UX Student
Crafting a product that's universally accessible.
Out 2023 - Out 2023
To start the project well-organized, I decided to carry out desk research, in-depth interviews, surveys with the Portuguese population, and a competition analysis. The main goal of these combined methodologies was to obtain a holistic and comprehensive understanding of the current reading scenario in Portugal, identifying the main trends, behaviors, preferences, and challenges faced by readers and related institutions.
At the start of this investigation into the relationship between reading, a sense of community, and culture in Portugal, various guiding questions were established to guide my investigation and understanding of the relationship between reading, community sense, and culture. The following questions were central to our study:
So, let’s see the key insights from my research:
Before proceeding with the solution, I found it useful to create personas for each segment of the target audience. This helped me understand the needs, desires, pains, and obstacles of potential users.