What he thinks and feels?

• "I've never been much of a reader, but I love sports and outdoor activities."
• "Sometimes, I feel like I should read more, but it's hard to find the interest."

What he listens to?

• Listens to electronic music, attends parties, and follows fitness influencers.
• Is a fan of sports, watches all of his team's games, and enjoys running.
• Likes cooking shows and loves barbecue gatherings with friends.

What he says and does?

• Talks about the latest games, workouts, and parties he attended.
• Dresses in sporty attire and always wears running shoes.
• Frequently travels to beaches and adventure destinations.

What he sees:

• Friends who are also active, go to the gym, and participate in competitions.
• News about sports, technology, and travel.

Pains:

• Feels like he could be more informed about current events and culture.
• Struggles to find motivation to start reading.

Needs:

• "I would like to find books or articles that align with my interests."