With this data in hand, I felt the need to have more comprehensive and in-depth information,

which is why I transitioned to using a qualitative method with in-depth interviews. The interviews were conducted online with five participantes, with three different reader profiles. The goal was to gather information about their opinions, behaviors, and preferences. The different profiles were experts (people that read more than 12 books per year), avid readers (people who read less than 12 books per year) and Non-readers (people who read one book or less per year).

<aside> ℹ️ Important information collected!

• Popular Platforms: Instagram, WhatsApp, and Goodreads.
• It's crucial to adapt features for user diversity.
• Majority prefers physical books: prioritize exchange and sale of this format.
• Community Interactivity: Value forums, literary events, and book clubs.
• Personalization: Customized recommendations and notifications can increase engagement.
• Partnerships: Explore connections with libraries, museums, and independent organizers.
• Reading Monitoring: Introduce real-time tracking features.
• Appeal to Non-Readers: Emphasize design and promote a sense of community. </aside>