What does she think and feel?

• "Literature is important, but it's not always easy to engage people."
• "Sometimes, I feel like I'm falling behind with new technologies."

What does she hear?

• Listens to various podcasts, from literary ones to sports and comedy.
• Admires renowned authors but is also a fan of TV series like "Stranger Things."
• Likes classic rock and attends concerts when possible.

What does she say and do?

• Organizes literary events but also goes out with friends on weekends.
• Dresses casually at work, and loves jeans and a t-shirt.
• Enjoys cooking and trying new recipes.

What does she see?

• An engaged community in literary discussions but also notices the growing interest in technology and social media.
• Friends who, besides reading, enjoy traveling, having barbecues, and watching movies.

Pains:

• Concern about the declining interest in reading among young people.
• Difficulty balancing personal life, work, and hobbies.

Needs:

• "I need to find innovative ways to promote reading."
• "I would like to learn more about technology and social media to modernize the book club."