Since this project was so complex, before proceeding with high-fidelity wireframes, I had to start with the basis, so I had to develop the branding.

1. Logo Concept The name "Luma" was carefully chosen not only for its sound but also with the aim of being easily pronounced in any language, ensuring its universality and adaptability to different global markets. Furthermore, it suggests brightness and illumination, aligning perfectly with the concept of knowledge and enlightenment that books bring. The logo was created to be a visual representation of this idea.

2. Logo Design Initially, the logo design was conceived in black and white. This approach aimed to focus first on the form, ensuring that the design was strong, recognizable, and functional without the influence of colors. After solidifying the shape, I proceeded to select colors that would complement and enhance the design. The final image represents a minimalist bookshelf with three books, serving as a direct symbol of the application's main purpose: books. Rationale:

   • Simplicity: The minimalist aesthetic of the logo ensures it is easily recognizable and memorable.
   • Relevance: The representation of books is immediately associated with the literary theme of the application.
   • Versatility: The design allows for easy adaptation to different media and sizes without losing clarity.

   2.2. Colors The colors chosen for the logo (shades of blue) not only align with the application's color palette but also carry relevant meanings. Rationale:

   • Blue: Traditionally associated with trust, wisdom, and stability. It is a color often used in digital environments for its calm and professional feel.

3. Reflections and Final Considerations The creation of branding, especially the logo, aimed not only at aesthetics but also functionality and meaning. The design inspired by a bookshelf reinforces "Luma's" mission to be a platform centered on the literary universe. The combination of visually appealing design with meaningful color choices and a universal name aims to create a strong and memorable brand identity for the application.

First version

New version in colors

Final Version

After deciding on the App's branding, I proceeded to create the Design System.

Visual Design

1. Implemented Visual Design I chose Red Hat Display Typography for its distinctive characteristics:
   • Readability: The font provides clear legibility, essential for applications.
   • Modernity: It has a contemporary aesthetic and aligns with current design trends.
   • Versatility: It works well in various contexts and sizes.

1.2 Color Palette I opted for Blue and Green due to their psychological and aesthetic implications, inspired by the logo:

• Consistency: Possess a uniform aesthetic that strengthens the visual cohesion of the interface.
• Universality: Easily recognizable, improving the intuitiveness of the application.
  • Blue: Inspires trust and serenity. It is friendly for digital applications, easy on the eyes, and non-intrusive.
  • Green: Represents renewal and freshness, giving the application a sense of innovation.

1.3 Icons: Lucide Icon Library I chose the this collection due to its extensive variety and consistency. These icons:

• Possess a uniform aesthetic that strengthens the visual cohesion of the interface.
• Easily recognizable, improving the intuitiveness of the application.