User Testing

Individual and online tests.

Channel: Zoom. Participants: 6 people.

Test Objectives:

In the tests, we aimed to:

• Understand common user difficulties and identify any pain points in the app, focusing on usability aspects like task duration and complexity.
• Evaluate the ticket purchasing process, including the selection, payment, and validation steps, to gauge overall ease and intuitiveness.
• Collect detailed user feedback on their experience, emotions, and any specific observations while using the app.
• Measure user trust in digital platforms for ticket purchasing.
• Obtain specific feedback on different aspects of the app, including initial impressions, the necessity of user profiles, visual design, available filters for travel options, timetable information, payment types, and the utility of QR codes for validation.

Test Results:

• Most users found the app easy to use, with a particular highlight on its intuitive design.
• Users expressed high satisfaction, with scores like 8/8 from 33.33% of the people interviewed. Positive remarks were made about the app's colors, appearance, and functionality. The option to create a profile for regular use was appreciated.
• Trust in the app seemed high, as indicated by the willingness to recommend it and the appreciation of features like Apple Pay.
• Users liked the option to have a user profile and found the app's map integration and intuitiveness positive. There were suggestions for additional features and improvements in information display, such as a more accessible way to use the QR code for validation.

"I found it very easy to use. Better than 'digipark' which I always get lost in when trying to pay for parking." - I., 65 y, Psychologist.

"I would definitely recommend this app." - J., 23 y, Data Scientist.